Media BuyerApply to This Position
As the Media Buyer, you will develop and execute traditional direct response TV plans nationally and locally.
In this role, you will report to the Agency President while collaborating with another existing agency buyer and working directly with the Agency Chairman to deliver television lead gen campaigns focused on driving qualified leads for personal injury legal services.
Total estimated annual TV media billings range: $8-10M.
This position is either fully remote or, partially remote if the selected candidate is located within 35 miles of the Chestnut Hill, MA office location. (Local employees are required to come into the office at least 1x per business week.)
- Job Type Full-Time
- Location Either fully remote or, partially remote depending on location.
What We Are Looking For in a Candidate
Specific responsibilities of this role include:
- Develop, implement and optimize DRTV media plans. Support the occasional radio or OOH media campaign. This includes handling operational and administrative functions associated with the ordering and managing of a media schedule from planning to post campaign evaluations. (e.g., prelogs/postlogs, orders/traffic, ISCII set up, tracking setup)
- Formulate plans (including tests) for clients and author clear, concise rationale to justify your recommendation(s). Plans will be approved by the Agency Chairman and Media Director.
- Input media buy information into Core® to maintain weekly/monthly schedules and reconcile any billing discrepancies with vendors.
- Use media math to track, report, analyze and manage analytics to make data-driven recommendations and decisions.
- Research and develop audience profiles using demographic tools including MRI and Nielsen Ratings.
- Perform various calculations to determine estimated response levels, call volumes & audience delivery.
- Maintain and produce required media results and client management reports (revisions, makegoods, etc.)
- Attend and actively participate in client meetings for assigned campaigns, anticipate potential client questions
- Monitor competitors in traditional media channels and keep stakeholders aware of trends. (e.g., conduct and attend meetings with new/existing vendors for new opportunities in the media market)
- Perform additional duties as assigned.
Skills & Experience
- Bachelor’s degree with 3 to 5 years marketing experience
- Minimum 3 years demonstrated success media planning and buying required—traditional DRTV a plus.
- Experience with legal advertising a strong plus.
- Advanced experience using tools including Core®, Nielsen, Advocado, and MRI –this position will regularly use media buying and media research specific software.
- Proficient in MS Office with an emphasis on Excel.
- Strong quantitative and analytical skills – requires mathematical skills with a willingness and enthusiasm to work with numbers on a daily basis. (e.g., Understand ratings, DRTV cost pers, and basic media math)
- Anticipate and bring a resourceful, enthusiastic problem-solving approach
- Exceptional organizational skills, multi-tasking capabilities and extreme attention to detail.
- Ambitious, goal oriented and persistent
- Able to execute with a strong bias for action, anticipate and operate with a sense of urgency.
- Prior experience with CTV, OTT, SVOD (subscription), AVOD in addition to addressable platforms, is helpful but this is a traditional DRTV buying opportunity.
Required software experience:
- CoreMedia Systems/CoreDirect ® – media buying platform
- Nielsen National and Local Television Ratings Data
- Advocado fka Kantar BVS (Broadcast Verification Systems) – VEIL watermarking detection
- Microsoft Office (Excel, Word, PowerPoint)
Preferred software experience:
- SQAD – local media cost research tool
Why Join Our Team
D50 Media is an integrated marketing and communications agency that puts top digital strategies to work for people who need support and options. For over a decade, we have been a leader in creating informational resources that can transform people’s lives for the better.
Our television ads use national or local media to inform and motivate viewers to take that important first step of asking for help. By reaching viewers in their place of comfort, our commercials strive to make an emotional connection with viewers and empower them to take action and, as a result, take back control of their lives.
We have a long history of success in some of the most competitive digital marketing spaces. We pride ourselves on a company culture where every person’s ideas are valued—regardless of their position or time with the company.
Benefits of Working at D50 Media
We are committed to making our company a great place to work, and we know that great benefits are critical. That’s why we offer a comprehensive package that includes health, dental, and vision coverage, as well as a 401(k) plan and flexible spending accounts.
- 401(k) Plan with discretionary matching (historically has been 100%, dollar-for-dollar)
- Attractive benefits package including 100% employer-paid medical coverage for employee only (50% employer-paid medical coverage for spouse/dependents)
- Voluntary Dental, Vision, Life and Worksite benefits (accident, hospital confinement) through well-known providers
- Discretionary year-end bonus
- Paid maternity leave
- 14 paid holidays, including Juneteenth
- Generous PTO; 17 days in year 1
- Employee Assistance Program (EAP)
- Professional development funding – gain a certification or get recertified
- Lunch & Learns – Short-form digital learning/education experience taught by employees
- Fantasy Football, March Madness, and other Sports Contests
- Holiday costume contests — prizes awarded
- Opportunities for charitable giving/giving back to the community
- Passionate Slack channel banter spanning pets, shout-outs, food, books, and more
- Employee referral bonus program — paid out after 90 days
- An entrepreneurial, forward-thinking culture that is supportive and collaborative
- No travel and remote work-from-home opportunity
- Computer and technology tools delivered to your door
Common Questions From Candidates
What is work like on a day-to-day basis?
D50 is made up of remote teams that collaborate online. The workday typically starts with checking email and Slack notifications, followed by logging into Asana to see what tasks need to be completed. Video meetings are common, both for internal check-ins and presentations.
In between meetings, team members focus on their assigned projects. The workday ends with checking email and Slack one last time before clocking out.
What type of social events do you do?
We make an effort to hold regular remote social events, so everyone can stay engaged and have some fun. Some of our favorite events include video happy hours, trivia nights, and virtual games nights. We also love to host charity fundraisers and educational events, as well as conferences.
How often do you meet?
The frequency of meetings is dependent upon the department that someone works in. But as an example, some departments have a daily stand-up meeting to discuss what everyone is working on and any blockers they may have, as well as a weekly meeting to review our progress against our goals.
Our goal is to be able to focus on our work when we’re not in meetings. Having too many meetings can be counterproductive, as it can lead to decision fatigue and make it difficult to get anything done.
On the other hand, having too few meetings can make it difficult to coordinate effectively. We aim to strike the right balance between ensuring everyone is on the same page and giving us the opportunity to collaborate effectively.
What do current employees say about working at D50 Media?
On our Glassdoor account, the following comments have been left by current and past employees:
What’s your leadership/management philosophy?
Leaders should trust their employees to do their jobs well and respect their employees’ capabilities. At the same time, employees should feel confident in their leaders’ abilities and feel respected for their contribution to the organization.
Communication is also essential for management and leadership to be effective. Leaders should be open and honest with their employees, and employees should feel free to express their ideas and concerns.
How do you show your employees that you care about them?
We do it in a variety of ways. We offer competitive salaries, provide generous benefits, and award bonuses. We also host company parties, organize team-building exercises, or simply provide opportunities for employees to socialize and bond with one another.
Finally, we also show appreciation by being compassionate. This means showing understanding and flexibility during times of personal conflict or crisis, offering support and resources when needed, and generally creating a culture of care and concern.
Are there growth opportunities?
There are definitely growth opportunities at D50 Media, and there’s nothing we love more than to watch someone develop professionally and achieve promotions within the company.