Yahoo! recently unveiled its redesigned search functions with new added capabilities. The company has been working to change their digital strategy as they attempt to grab more of the search market from rivals such as Google. According to a Search Engine Watch article, the new features include the addition of tabs, and the ability to filter searches by either time or what is trending.
The most obvious addition to Yahoo!’s search are the tabs that now appear below the search box. These tabs let users filter their results by categories which include: web, images, video, news, blogs, sports and more. This addition is mainly just cosmetic as the options were available previously on any search results page.
Yahoo! also added two search filters which will make finding specific content easier. Users can now search by a time filter which allows them to search for content and filter it by date of creation as well as relevancy. The addition of trending searches makes it so that users can see what the popular search is relating to their topic, which may help users find similar searches that yield better results.
The search engine also made the announcement that searchers will be able to pull more images from public albums on Facebook. If you have any pictures that you don’t want to show up in Yahoo! results, this might be a good time to employ some social media management and edit your privacy settings.
The last addition Yahoo announced is that the company has added more filtering to the Yahoo! News results. You can search by time of publication and now related videos will be posted on the right side of the page.
Can Yahoo!’s new, user-friendly design take some of Google’s market share? At this point it seems unlikely, but it is possible that the struggling company’s internet marketing strategy could help them pull in more users.