Cloaking has been a hotly debated topic since the inception of search engines. Recent discussion has led to Google’s Matt Cutts releasing a Webmaster Help video explaining the company’s policies on the practice. What exactly is cloaking, and how can you avoid entering the high risk area? (more…)
Google wants you to know if your site has any glaring issues on it. The search giant announced that their Webmaster Tools will now include “site health,” a feature that will make users aware of problems. Trying out this new tool can help users refine their digital strategyin regards to what sites need the most attention and to where the problems reside. (more…)
A modern business requires an internet marketing strategy that is able to adapt with the ever changing climate of the Web. We are in an age where information is shared constantly, and websites need to be able to adapt to stay on top. That is why Google is launching a product that will give users the instant-updates that they need. Google Analytics Real-Time will be able to show you new reports that explain what is happening on your site as it transpires. (more…)
According to The Telegraph, London & Partners will be applying for one of the new top-level domains that ICANN (the Internet Corporation for Assigned Names and Numbers) is registering. This purchase would secure “.London” as part of the cities goal to mark itself as a center for digital growth. Can London’s internet marketing strategy help promote its growing businesses in the area? (more…)
Facebook has never been afraid to make changes to their service, even when facing constant user upheaval after any minor tweaks. In spite of negative reactions, the social media giant announced that wide sweeping changes will be announced during the company’s f8 conference. (more…)
Looking for specific analytics on hard to find web data, but not sure where to look? According to a new Search Engine Land article, Blekko’s Web Grepper may be just the thing to help you get a grip on the web. The young search engine, which only launched last year, has been making a splash with its war against spam content and innovative tools. Blekko’s Web Grepper tool can bring you data that does everything from helping plan a more focused digital strategy to providing trivia and entertainment. (more…)
Are you tired of hefting around your wallet or purse? With the launch of Google Wallet, you may no longer need to fumble with the card and cash carrying catastrophes. You might need to wait for your phone carrier to get the app, because the first version is only available to Sprint customers. Google Wallet is being released in an update to all Sprint Nexus S 4G phones starting yesterday. Will Google’s expedition into app based payment be a solid addition to the company’s digital strategy, or will unforeseen problems arise? (more…)
European Union regulators are still undecided on whether Google has broken antitrust laws. The European Commission’s investigation began last November after competitors such as Microsoft brought up complaints that the search giant was abusing its dominant position in the web search market. Will Google be forced to change its digital strategy to avoid facing heavy fines in the EU? (more…)
The International Data Corporation (IDC) has released a study projecting that mobile Internet usage in the U.S. will experience massive growth by 2015. If your business has not optimized a mobile site, it may be time to consider investing in mobile website design and marketing. (more…)
Amazon.com is continuing its work towards dominating the electronic book world. According to an article published on The Next Web, the site could be preparing a service that the author touts as “a Netflix for books.” A better comparison might simply be a streaming digital library, especially as Netflix catches more and more flak for their increase in prices. (more…)
