“Mobile” has been a major target of many brands over the last eight years or so. Agencies and brand marketing departments have been looking to find the sweet spot in gaining traction with an audience that they know in their hearts are hungry for their product on a smartphone or tablet.
I have personally been working in the mobile marketing arena for twelve years, effectively at the bleeding edge – where the ability to evangelize is more essential than simply selling a product. During those years, I have launched applications for The State of California, managed a portfolio of video, SMS and QR codes for Time and delivered millions of ringtones for brands as diverse as Monster, Madonna and Mazda. (more…)
Has optimizing your website for mobile users not been a part of your digital strategy? Well now Google is giving you a good reason to change that with their announcement that mobile optimization will be a factor in the ad quality score for mobile focused AdWords campaigns. According to Search Engine Watch, the change will occur over the next weeks, so you still have time to prepare your websites. (more…)
Are you tired of hefting around your wallet or purse? With the launch of Google Wallet, you may no longer need to fumble with the card and cash carrying catastrophes. You might need to wait for your phone carrier to get the app, because the first version is only available to Sprint customers. Google Wallet is being released in an update to all Sprint Nexus S 4G phones starting yesterday. Will Google’s expedition into app based payment be a solid addition to the company’s digital strategy, or will unforeseen problems arise? (more…)
The International Data Corporation (IDC) has released a study projecting that mobile Internet usage in the U.S. will experience massive growth by 2015. If your business has not optimized a mobile site, it may be time to consider investing in mobile website design and marketing. (more…)
Amazon.com is continuing its work towards dominating the electronic book world. According to an article published on The Next Web, the site could be preparing a service that the author touts as “a Netflix for books.” A better comparison might simply be a streaming digital library, especially as Netflix catches more and more flak for their increase in prices. (more…)