“Mobile” has been a major target of many brands over the last eight years or so. Agencies and brand marketing departments have been looking to find the sweet spot in gaining traction with an audience that they know in their hearts are hungry for their product on a smartphone or tablet.
I have personally been working in the mobile marketing arena for twelve years, effectively at the bleeding edge – where the ability to evangelize is more essential than simply selling a product. During those years, I have launched applications for The State of California, managed a portfolio of video, SMS and QR codes for Time and delivered millions of ringtones for brands as diverse as Monster, Madonna and Mazda. (more…)
Has optimizing your website for mobile users not been a part of your 
Are you tired of hefting around your wallet or purse? With the launch of 
The blog 
The International Data Corporation (IDC) has released a study projecting that mobile Internet usage in the U.S. will experience massive growth by 2015. If your business has not optimized a mobile site, it may be time to consider investing in mobile 
If you believe that your company doesn’t need 
Amazon.com is continuing its work towards dominating the electronic book world. According to an article published on 
Just shortly after Twitter’s fifth birthday, the 
Bing and Twitter will be extending a deal which allows to Bing to place Tweets in a user’s search results. The deal was unveiled in a bit of meta-marketing as the companies used a series of Tweets to announce the agreement. 