Being on the receiving end of media these days reminds me of over-processed hair. The kind of hair that’s been dyed too many times and too many colors for too long. People are like that with advertising – they’re just fried. The pace with which everything moves is faster than breakneck. We take in so much more than we can absorb, until all we are is little explosions of ourselves here and there, revolutionizing everything too quickly, burning out in an exhausted space of days. We are living millions of lives worth of experience in a single generation and there is too much information to fathom.
Just how is a marketer supposed to reach its intended audience in this kind of environment? And by reach I mean really connect. I don’t mean merely get noticed. (more…)
According to 
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