Search giant Google has announced a change to the algorithms that determine Quality Score for AdWords, the company’s Pay Per Click marketing service. More weight will be given to the relevance and quality of the landing pages which the ads point to. Google’s improvement will help searchers see results that are not only well optimized for the keywords, but relevant to their search. This should increase conversions as well as decrease the amount of searchers irritated by unrelated ads. (more…)
This week, Google announced the launch of “Trusted Stores,” an online merchant certification program focused on guaranteeing shoppers a “terrific experience.” Stores that have earned a trusted status must display a history of reliable and prompt customer service as well as timely shipping. Google’s new internet marketing strategy lets them break into the ratings field while also expanding their product offerings. (more…)
Google has decided to roll the dice by loosening its restrictions on gambling advertisements in AdWords. This is a change for the company which previously placed strict regulations on such ads after it received large fines for promoting online gambling ads in 2007. Google is hoping that its more stringent digital strategy can prevent a similar challenge from resurfacing in 2011. (more…)
Google offers a plethora of Pay Per Click campaign management tools which work together to create the company’s paid search component. Two services in particular, AdSense and AdWords, have names that are incorrectly used interchangeably. To help new users better understand the differences, we have created a quick and dirty run down on Google’s most confused products. (more…)
Has optimizing your website for mobile users not been a part of your digital strategy? Well now Google is giving you a good reason to change that with their announcement that mobile optimization will be a factor in the ad quality score for mobile focused AdWords campaigns. According to Search Engine Watch, the change will occur over the next weeks, so you still have time to prepare your websites. (more…)
Could Microsoft be thinking about buying Yahoo? The answer is yes according to Business Insider’s anonymous source. This would be a key move for Microsoft, as the company has already entered an alliance with Yahoo! which links their SEO services under the Bing search engine. (more…)
In the past, Google has come under fire for what the public conceives as a lack of customer service for its plethora of services. But according to a Search Engine Land article, the company is working to change that perception. This past April, Google launched phone support for Adwords, the company’s Pay Per Click marketing arm. We’ve worked together a infographic containing the highlights of Google’s program. (more…)
In a recent guest blog post on Certified Knowledge, Chris Kostecki wrote a PPC guide on bidding into a “Positive Spiral” while using AdWords. His method claims that a user can obtain a high click through rate (CTR), a solid Quality Score and maintain low bid costs in the future. But does the Positive Spiral work, or is it just gaming the system? (more…)
Google has changed the keyword limits for their AdWords platform, which has the potential to greatly alter the way pay per click campaign management is done. The newly announced, larger limits will let advertisers gain deeper control of their accounts through such tactics as extensive negative keyword lists, long tail campaigns and extensive use of match type, so they can better target customers. Originally, AdWords users were restricted to a Standard Account, but could upgrade to an Expanded Account if they had access to Google’s support team. The new account limits will roll out across the board, allowing smaller businesses without access to a dedicated Adwords rep to better compete. (more…)
