Google offers a plethora of Pay Per Click campaign management tools which work together to create the company’s paid search component. Two services in particular, AdSense and AdWords, have names that are incorrectly used interchangeably. To help new users better understand the differences, we have created a quick and dirty run down on Google’s most confused products. (more…)
Looking for specific analytics on hard to find web data, but not sure where to look? According to a new Search Engine Land article, Blekko’s Web Grepper may be just the thing to help you get a grip on the web. The young search engine, which only launched last year, has been making a splash with its war against spam content and innovative tools. Blekko’s Web Grepper tool can bring you data that does everything from helping plan a more focused digital strategy to providing trivia and entertainment. (more…)
