You may have noticed something different about your email inbox recently or even as far back as earlier this year. Many email marketing professionals are deploying a tactic to make their email subject lines pop even more than ever. By using symbols in the subject line it creates a way to visually distinguish a subject line creatively. Especially when considering the limited opportunity that previously existed. After all, the average subject line view is in the 30-50 character range which doesn’t give you much to work with.
Here’s an example of a subject line with a symbol:
Although email marketing is perceived by large corporations as a predominantly outbound marketing effort, this flies in the face of the original intention for email. Email was supposed to be about dialog between parties, or in some cases, groups. The question of whether outbound email has a monitored mailbox for any replies to “corporate” email is a good one. (more…)
A few weeks ago, one of our associates received a direct mail piece at her parent’s address. It read: “Congratulations! We heard you said Yes!”
Her parents were curious – was there something their daughter wasn’t telling them about her love life? Was their little girl getting married? No. It was a classic marketing blunder that created discomfort and dissatisfaction.
How did this very creepy mistake occur? (more…)
In the past, Google has come under fire for what the public conceives as a lack of customer service for its plethora of services. But according to a Search Engine Land article, the company is working to change that perception. This past April, Google launched phone support for Adwords, the company’s Pay Per Click marketing arm. We’ve worked together a infographic containing the highlights of Google’s program. (more…)
In a recent guest blog post on Certified Knowledge, Chris Kostecki wrote a PPC guide on bidding into a “Positive Spiral” while using AdWords. His method claims that a user can obtain a high click through rate (CTR), a solid Quality Score and maintain low bid costs in the future. But does the Positive Spiral work, or is it just gaming the system? (more…)
On Wednesday, Microsoft Advertising updated the adCenter Relevancy and Quality Policy that dictates Pay Per Click marketing practices on Bing. Learning the new policies is crucial because ads that do not align to the new regulations can lose prominence in the listings or possibly be excluded entirely. We broke down the changes which are available on the adCenter Blog below: (more…)