You may have noticed something different about your email inbox recently or even as far back as earlier this year. Many email marketing professionals are deploying a tactic to make their email subject lines pop even more than ever. By using symbols in the subject line it creates a way to visually distinguish a subject line creatively. Especially when considering the limited opportunity that previously existed. After all, the average subject line view is in the 30-50 character range which doesn’t give you much to work with.
Our digital attention spans last roughly 12 seconds. If you can’t grab someones attention in that timeframe, they are off to the next video, blog post, tweet, etc. As digital content marketers, this trend can be nerve-racking and begs to ask the questions, how do we develop content that not only sticks, but gets our target audience to take action?
The blog 
In the past, Google has come under fire for what the public conceives as a lack of customer service for its plethora of services. But according to a 
On Wednesday, Microsoft Advertising updated the adCenter Relevancy and Quality Policy that dictates