You may have noticed something different about your email inbox recently or even as far back as earlier this year. Many email marketing professionals are deploying a tactic to make their email subject lines pop even more than ever. By using symbols in the subject line it creates a way to visually distinguish a subject line creatively. Especially when considering the limited opportunity that previously existed. After all, the average subject line view is in the 30-50 character range which doesn’t give you much to work with.
Here’s an example of a subject line with a symbol:
If you can create a web page, you can create an email. That’s pretty much it, with one catch: you’re gonna code it like it’s 1999.
Do not use external styles sheet, or put styles in the head of the doc; all styles must be inline. Here’s a useful tool to speed up the process.
Use tables (not divs) when coding your email. This is the best way to make sure the layout stays intact in most (or all) of email client. Also, try not to nest tables excessively, which may lead to an inconsistent layout in some email clients. (more…)
Although email marketing is perceived by large corporations as a predominantly outbound marketing effort, this flies in the face of the original intention for email. Email was supposed to be about dialog between parties, or in some cases, groups. The question of whether outbound email has a monitored mailbox for any replies to “corporate” email is a good one. (more…)