Archive for the ‘ Email Marketing ’ Category

You may have noticed something different about your email inbox recently or even as far back as earlier this year. Many email marketing professionals are deploying a tactic to make their email subject lines pop even more than ever. By using symbols in the subject line it creates a way to visually distinguish a subject line creatively. Especially when considering the limited opportunity that previously existed. After all, the average subject line view is in the 30-50 character range which doesn’t give you much to work with.

Here’s an example of a subject line with a symbol:

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