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d50 Gets “Powered Up” with the Duracell Powermat

by kdaltonhoffman | December 10, 2012 | Category: Culture | No Comments »

d50 continues to outpace the latest in marketing and technology by being one of the first agencies to provide a wireless charging station for employees. The Duracell Powermat is positioned on the counter outside the office kitchen. It includes a wireless charging mat as well as a portable charger for on-the-go power needs.

Duracell, the battery and smart power solutions company, has teamed up with Powermat Technologies to “offer consumers an ‘all-in-one’ solution for keeping smart phones charged both at-home and on-the-go.” The 24 hour power station is available online and at retail stores; the device supplies wireless charging for compatible phones (currently the iPhone 4 & 4s as well as the Samsung Galaxy SIII). An iPhone 5 version is presently in development as well.

With this device, Duracell Powermat intends to revolutionize charging in a “new world of power on the go” and has installed their charging stations in Jay-Z’s 40/40 club, Madison Square Garden and 17 Starbucks locations throughout the Boston area. Our team at d50 is very excited to be at the forefront of the wireless charging revolution. Take a look at their commercial and visit their site to learn more!

Duracell Powermat Commercial 

http://www.duracellpowermat.com/

 

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Employee Interview Series: Robyn Davidson

by admin | October 4, 2012 | Category: Culture | No Comments »

Introducing Robyn Davidson, an offline marketing team member at d50 Media. In my interview with Robyn, I learned about her marketing experience, her love for animals and how highly she regards her team here. Read the full interview to learn more!

Robyn Davidson, d50 MediaRobyn, you are on the offline marketing team at d50. Can you tell us about your responsibilities at the agency?

I wear several hats during my day to day routine on the “TV Team” as we all do so things are always busy. On my accounts I am responsible for planning and buying media, usually TV but also radio, print and out of home (billboards, hotel key cards etc.). I also work with Brian to oversee all traffic and dubbing. (more…)

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A Social Media Associate’s View: My First Week at d50 Media

by kdaltonhoffman | September 27, 2012 | Category: Culture | No Comments »

My name is Kate and I just joined d50’s Social Media team as a Social Media Associate. In this role, I will work on a variety of projects for clients including social media account management, sending social media releases, and distributing content on clients’ social media profiles.  Starting a new position can be intimidating, but each person I’ve met has made me feel so welcome here.

d50 Media logoSo, what have I learned in my first few days?  A great deal. I have met with each channel and department head to discuss their roles and how each team works with social. My initial meeting was with the Accounts team. Accounts team members act as the “middle man” between the channels and the clients we serve, functioning as project managers to the campaigns we maintain. (more…)

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Employee Interview Series: Shannon Monahan

by admin | September 18, 2012 | Category: Culture | 4 Comments »

I’d like to introduce Shannon Monahan, a member of the pay per click advertising team at d50 Media. In this interview, we’ll learn about Shannon’s day to day work life, whether she prefers Google or Bing, and how her family and past experiences inspire and motivate her in life.

Shannon Monahan, d50 MediaShannon, you work on the PPC team at d50. Tell us a bit about what you do on a day to day basis.

I came to d50 about a year ago with zero experience in SEM. Since then I have honed in on my passion for marketing and I found something that I love to do. I work on our Local accounts so a lot of my time is spent optimizing and tweaking our current campaigns while researching and preparing for new initiatives in the pipeline. Analyzing past campaign performance plays a big part in making the current ones successful. I also like to help out my other PPC’ers with the projects that they’re working on. (more…)

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Employee Interview Series: John Glennon

by admin | July 12, 2012 | Category: Culture | 1 Comment »

Meet John Glennon, Head of Business Development at d50 Media and the latest interviewee in our employee interview series. In this post, we’ll learn about his love for mobile and digital marketing, how his sense of humor has helped him professionally and what he misses most about growing up in another country. (more…)

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Employee Interview Series: Travis LeSaffre

by admin | June 20, 2012 | Category: Culture | No Comments »

I’d like to introduce you to Travis LeSaffre, a member of our SEO team. In this edition of our employee interview series, we’ll learn about Travis’ duties at d50, how being in a band helps him express himself and how much his little furry friend means to him.

Travis LeSaffre - d50 MediaYou are on the SEO team at d50. Tell us a bit about what search engine optimization is, and what you do to help clients daily:

Search engine optimization is the process of increasing the visibility of a website in a search engines’ organic results. Basically, I help Google, Bing, Yahoo and other engines find and evaluate your site. The higher a page ranks in the SERPs (search engine result page) the more likely it is to attract customers. (more…)

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Employee Interview Series: Stephanie Gelston

by admin | May 17, 2012 | Category: Culture | No Comments »

In this installment of the d50 Media Employee Interview Series, we meet Stephanie Gelston. In the post, we’ll learn about Steff’s past experience working at major Boston news publications, her charming character traits and how her life is like a roller coaster – in a good way.

Steff, tell me about your role at d50 as the Web Managing Editor:

I develop, assign, write, and edit digital content internally and externally for d50 and its clients. My work ranges from writing landing pages on the fly to directing a team of freelancers to create content for clients’ sites. I also work with the content team to ensure our work meets editorial, compliance, and SEO best practices.

Stephanie Gelston

In the past, you have worked for many Boston-area publications, such as the Boston Globe, the Boston Herald and the Boston Business Journal. What were those experiences like?

Exhilarating! I’ve interviewed celebrities (Cher, Joan Rivers) and business titans (Viacom’s Sumner Redstone, Silicon Valley VC Tom Perkins), and helped with coverage of national stories such as major stock market crashes (’87 and ’01), the OJ Simpson trial and 9/11. (more…)

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d50 Media Employee Interview Series: Billy McCaffrey

by admin | April 12, 2012 | Category: Culture | 4 Comments »

In our first edition of the d50 Media Employee Interview Series, we’ll learn about William “Billy” McCaffrey, a member of our trusty accounts team. In this interview we’ll learn about Billy’s role as the “muscle” of the agency, playing musical chairs and his budding internal compass.

So, Billy. You are on the Accounts team at d50. What is it exactly that you do?

Billy McCaffrey The Accounts Team is responsible for ensuring project deadlines are met, deliverables are delivered, as well as determining a digital marketing strategy for new and existing campaigns. I assist in this process; I create meeting recaps to highlight campaign action items, I gather weekly results from each channel, and I am responsible for obtaining project/campaign status updates. Essentially, we are the enforcers, or the muscle of the agency. We get to stand and stare at you menacingly while you work to make sure your stuff gets done! (more…)

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