Online marketing is constantly changing. But in the past few years, digital marketing strategies have shifted a great deal. Instead of focusing the majority of Internet marketing efforts on procuring as many links as possible, businesses have turned to content marketing to drive traffic, links and conversions. The notion that quality, compelling content will attract and convert customers is believed by many businesses, both large and small.
We’ve all heard the phrase “content is king.” And for those who do business online, it really is. Your content is what sets you apart from your competitors. It’s what people see, read or hear when they visit your web properties and social media profiles. It’s how people decide what to buy and who to buy it from. Content is truly everywhere, and yours needs to be in the mix. (more…)
Infographics are everywhere lately. There is an infographic about everything out there somewhere – even infographics about infographics. Content development and distribution is useful in a number of ways, and creating and distributing content pieces and infographics in particular for marketing is a trend that won’t be going away any time soon. I’ve collected the top useful infographic marketing resources and I’d like to share my list. (more…)
Content marketing is all the rage in Internet marketing these days. With Google and other search engines preaching quality content over links, many brands are embracing the practice of content marketing to reach their audience. The premise of content marketing seems simple: create great content, distribute it to your audience and the rest is history. However, this is definitely not the case.
Successful content marketing campaigns involve lots of behind the scenes work including research and planning. Additionally, brand distribution channels must be set up and activated. On top of all that, the content must be of the highest quality. (more…)