A few weeks ago, one of our associates received a direct mail piece at her parent’s address. It read: “Congratulations! We heard you said Yes!”
Her parents were curious – was there something their daughter wasn’t telling them about her love life? Was their little girl getting married? No. It was a classic marketing blunder that created discomfort and dissatisfaction.
How did this very creepy mistake occur? (more…)
This November, Google Chrome overtook Mozilla Firefox as the world’s second most popular web browser. According to the web analytics company known as Statcounter, Chrome was able to acquire 25.69% of the worldwide market which surpasses 25.23%. This is an all-time high for the young web browser which launched in 2008. (more…)
Yahoo! has announced that the company will be shutting down Site Explorer today. The failing search giant is requesting that customers switch to Bing Webmaster Tools so that users can “ensure that their websites continue to get high quality organic search traffic.” While Bing’s tool set does have many of the features that were available in Yahoo! Site Explorer, Bing lacks the back-link data which was used for competitive research by some SEO services experts. (more…)
Cloaking has been a hotly debated topic since the inception of search engines. Recent discussion has led to Google’s Matt Cutts releasing a Webmaster Help video explaining the company’s policies on the practice. What exactly is cloaking, and how can you avoid entering the high risk area? (more…)
Earlier this week, comScore released the search engine rankings for September. Google once again has the largest share of search queries, with roughly 65.3% of all searches funneling through their servers. This is a .5% increase from the total queries recorded in August (64.8%), showing the company is maintaining strength. See which engines have the highest search volume so you know where to focus your SEO services. (more…)
Chaos explodes on social media feeds! Google PageRank, a crucial SEO services tool, has gone missing from Toolbars across the Internet. Some users have reported that they can’t access the data anymore, while others have not been affected. Has PageRank disappeared like so many of the Google Lab projects? Where has the crucial data monitor gone? How will webmasters monitor the effectiveness of their edits and link building? (more…)