Five years ago, social media reporting consisted of showing how make likes, comments, shares, retweets, etc. your client’s social content received, i.e. engagement. Well, social media reporting is slowly growing up and should be called social business reporting.
At the end of the day, clients are looking at agencies like d50 Media to implement integrated programs that impact business in some way shape or form. While sentiment, share of voice and all those other squishy measurements are still widely used in reporting, it doesn’t tell your client’s holistic story.
At d50, we measure lead, engagement, conversation and traffic impact. This approach gives our clients a 360 degree view into their social media presence across channels, how they are performing and what impact they have had on business objectives.
To get you up to speed, here are five steps to help your brand create robust social business reports that can help drive strategy. (more…)
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