“Mobile” has been a major target of many brands over the last eight years or so. Agencies and brand marketing departments have been looking to find the sweet spot in gaining traction with an audience that they know in their hearts are hungry for their product on a smartphone or tablet.
I have personally been working in the mobile marketing arena for twelve years, effectively at the bleeding edge – where the ability to evangelize is more essential than simply selling a product. During those years, I have launched applications for The State of California, managed a portfolio of video, SMS and QR codes for Time and delivered millions of ringtones for brands as diverse as Monster, Madonna and Mazda. (more…)
