“Mobile” has been a major target of many brands over the last eight years or so. Agencies and brand marketing departments have been looking to find the sweet spot in gaining traction with an audience that they know in their hearts are hungry for their product on a smartphone or tablet.
I have personally been working in the mobile marketing arena for twelve years, effectively at the bleeding edge – where the ability to evangelize is more essential than simply selling a product. During those years, I have launched applications for The State of California, managed a portfolio of video, SMS and QR codes for Time and delivered millions of ringtones for brands as diverse as Monster, Madonna and Mazda. (more…)
Content marketing is all the rage in Internet marketing these days. With Google and other search engines preaching quality content over links, many brands are embracing the practice of content marketing to reach their audience. The premise of content marketing seems simple: create great content, distribute it to your audience and the rest is history. However, this is definitely not the case.
Successful content marketing campaigns involve lots of behind the scenes work including research and planning. Additionally, brand distribution channels must be set up and activated. On top of all that, the content must be of the highest quality. (more…)
Although email marketing is perceived by large corporations as a predominantly outbound marketing effort, this flies in the face of the original intention for email. Email was supposed to be about dialog between parties, or in some cases, groups. The question of whether outbound email has a monitored mailbox for any replies to “corporate” email is a good one. (more…)
Meet John Glennon, Head of Business Development at d50 Media and the latest interviewee in our employee interview series. In this post, we’ll learn about his love for mobile and digital marketing, how his sense of humor has helped him professionally and what he misses most about growing up in another country. (more…)