d50media 2012 June

Archive for June, 2012

10 Things to Know about WordPress

by admin | June 27, 2012 | Category: Search Engine Optimization, Web Development | No Comments »

WordPress LogoAre you curious about WordPress, but don’t feel like reading pages and pages of content about it? The following 10 points are all you need to know to get started:

1. The wonders of a CMS

WordPress is a CMS (content management system), which means that anyone can edit content on a site web development knowledge not required. This is one of the many great features of WordPress, as anyone who is given permission can change content on a page or add a blog post. This results in an efficient and easier way to update your website.

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Five Questions to Ask Before Developing Digital Content

by dmartelli | June 22, 2012 | Category: Lead Generation, Social Media, Strategy | No Comments »

Five Questions to Ask Before Developing Digital ContentOur digital attention spans last roughly 12 seconds. If you can’t grab someones attention in that timeframe, they are off to the next video, blog post, tweet, etc. As digital content marketers, this trend can be nerve-racking and begs to ask the questions, how do we develop content that not only sticks, but gets our target audience to take action?

Well, if you can answer the following five questions about the development of digital content, you’re off to a good start. (more…)

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Three Ways to Reach Your Over Stimulated Audience

by eearley | June 21, 2012 | Category: Lead Generation, Strategy | No Comments »

Being on the receiving end of media these days reminds me of over-processed hair. The kind of hair that’s been dyed too many times and too many colors for too long. People are like that with advertising – they’re just fried. The pace with which everything moves is faster than breakneck. We take in so much more than we can absorb, until all we are is little explosions of ourselves here and there, revolutionizing everything too quickly, burning out in an exhausted space of days. We are living millions of lives worth of experience in a single generation and there is too much information to fathom.

Just how is a marketer supposed to reach its intended audience in this kind of environment? And by reach I mean really connect. I don’t mean merely get noticed. (more…)

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Employee Interview Series: Travis LeSaffre

by admin | June 20, 2012 | Category: Culture | No Comments »

I’d like to introduce you to Travis LeSaffre, a member of our SEO team. In this edition of our employee interview series, we’ll learn about Travis’ duties at d50, how being in a band helps him express himself and how much his little furry friend means to him.

Travis LeSaffre - d50 MediaYou are on the SEO team at d50. Tell us a bit about what search engine optimization is, and what you do to help clients daily:

Search engine optimization is the process of increasing the visibility of a website in a search engines’ organic results. Basically, I help Google, Bing, Yahoo and other engines find and evaluate your site. The higher a page ranks in the SERPs (search engine result page) the more likely it is to attract customers. (more…)

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Bad Marketing May Ruin Good Analytics

by Lynne Mysliwiec | June 18, 2012 | Category: Analytics, Lead Generation | No Comments »

A few weeks ago, one of our associates received a direct mail piece at her parent’s address. It read: “Congratulations! We heard you said Yes!”

Her parents were curious – was there something their daughter wasn’t telling them about her love life? Was their little girl getting married? No. It was a classic marketing blunder that created discomfort and dissatisfaction.

How did this very creepy mistake occur? (more…)

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5 Ways to Spy on your Competitors with Social Media

by admin | June 14, 2012 | Category: Social Media | No Comments »

Staying ahead of your competition is not a new strategy in marketing. But now, thanks to social media, finding out what your competitors are up to is easier than ever before. Here are five ways to use social media to spy on your competitors:

1. “Secretly” follow competitors on Twitter.

If you don’t want to directly follow your competitors on Twitter, there’s an easy way to spy on their tweets without following them. First, make a private list. Next, add your competitors to that list so you can follow along with their posts without letting the whole world know about it. When reading tweets, make note of their messaging style – how often they are self-promoting, how often there is engagement with others and how many links are sent out. These elements of tweets will give you a strong sense of their Twitter marketing tactics, or lack thereof. (more…)

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Why Brands Should Not Bail on Corporate Blogs

by dmartelli | June 13, 2012 | Category: Social Media, Strategy | 2 Comments »

Marketing and Strategy Meet at the BlogThere have been a rash of posts lately about brands bailing on their corporate blogs in favor of creating content for social channels such as Facebook and Twitter. The University of Massachusetts Dartmouth did a study on corporate blogs and found that 37 percent of Fortune 500 companies maintain a blog, which is down from the 50 percent from last year. Additionally, 74 percent now have a Facebook presence, and 64 percent use Twitter, up from 61 percent and 52 percent, respectively.

Another piece on the subject notes that agencies are also ditching blogs because the content lacks the ability to enhance their brand or image.

I’m here to tell both brands and agencies that they are foolish to do so and simply put, they’re doing it wrong.

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Social Media Juggernaut LinkedIn Allegedly Hacked

by Dennis Mercier | June 6, 2012 | Category: Social Media | No Comments »

A Russian hacker has claimed to have uploaded 6.5 million LinkedIn passwords to the internet and is looking for help in cracking the passwords. LinkedIn, which has upwards of 150 million users, has not officially confirmed the attack, but has released official messages via their Twitter acknowledging their current investigation of the security breach. (more…)

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