Archive for May, 2012

Search Engines Search For New Features

Search engines such as Google, Bing and Yahoo have recently begun rolling out new features. Google touts “Search, Plus Your World” and the “Knowledge Graph” as revolutionary updates that will change the way that users search while making results more personal. Microsoft launched “Sidebar,” which appears in all Bing search engine result pages (SERPs) and allows users to see if Facebook friends can help answer search questions. Yahoo released a downloadable browser app for desktops and Apple products. (more…)

Employee Interview Series: Stephanie Gelston

In this installment of the d50 Media Employee Interview Series, we meet Stephanie Gelston. In the post, we’ll learn about Steff’s past experience working at major Boston news publications, her charming character traits and how her life is like a roller coaster – in a good way.

Steff, tell me about your role at d50 as the Web Managing Editor:

I develop, assign, write, and edit digital content internally and externally for d50 and its clients. My work ranges from writing landing pages on the fly to directing a team of freelancers to create content for clients’ sites. I also work with the content team to ensure our work meets editorial, compliance, and SEO best practices.

Stephanie Gelston

In the past, you have worked for many Boston-area publications, such as the Boston Globe, the Boston Herald and the Boston Business Journal. What were those experiences like?

Exhilarating! I’ve interviewed celebrities (Cher, Joan Rivers) and business titans (Viacom’s Sumner Redstone, Silicon Valley VC Tom Perkins), and helped with coverage of national stories such as major stock market crashes (’87 and ’01), the OJ Simpson trial and 9/11. (more…)

6 Tips for Executing Social Media Campaigns in Regulated Industries

Stop Sign Driving success for a brand in social media is tough and doing so in a regulated industry is a whole different ballgame.

With rules, regulations and laws to boot, some may steer clear of using social media in these types of environments. However, it can be done and it you be successful. (more…)

The Continuing Reign of Mommy Bloggers [infographic]

Mommy Bloggers are a force to be reckoned with. With the tip tap of their fingers on the keyboard, they can bring awareness to a variety of issues, throw down on a brand or just simple share a story that will touch the lives of many.

A recent infographic by H&R Block showcases the growth of the Mommy Blogger universe as well as highlights some of the most influential in the space. (more…)