Last week I wrote about the effect that social media has had on the cross sections of public relations, marketing, SEO services and advertising. It’s called Integrated Communications and is it’s a melding pot of each of those services, but done in seamless, cross channel way with one goal in mind — telling stories and delivering them in a manner that reaches your core audience regardless of end point.
This Integrated Communications approach to delivering content isn’t just for brands. We’re starting to see news organizations deliver their content in the same manner and in fact, letter users dictate what’s news and what isn’t. Take Reuters for example.
