d50media 2011 December

Archive for December, 2011

5 Reasons Why You’ll Be Using Google+ in 2012

by jmoreland | December 22, 2011 | Category: Search Engine Optimization, Social Media | No Comments »

One of the most audible complaints about Google+ is the lack of mainstream users and activity.  After all, it’s hard to be social if there’s no one to connect with.

While 2011 will end with the question still lingering of whether or not Google+ will succeed, I think there already are tell-tale indicators that the social service will enjoy mainstream usage by the end of 2012.  (And no, not all of the signs are as obvious as some of this week’s strong-arming efforts, such as  Google+ brand pages being fast-tracked to the top of the SERPs.) (more…)

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10 Elements in a Successful Social Strategy for 2012

by admin | December 20, 2011 | Category: Analytics, Social Media, Strategy | No Comments »

It is the end of the year and everyone is in holiday planning mode at home while at work we are all putting together our budgets and digital strategies for the coming year. Looking back at 2011 it has been a powerful and upward year for those in the social media space. This year we saw adoption of social media by companies that had been sitting on the fence since everything began. Social media is part of the marketing toolbox and it is here to stay. Many analysts saw this year as the “Year of Social Business” where tools for social commerce and social CRM became important in the role of serving the customer. (more…)

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Google’s Matt Cutts Explains “Trust”

by Travis LeSaffre | December 7, 2011 | Category: Online Media, Paid Search, Search Engine Optimization | No Comments »

A recent article by Search Engine Roundtable highlighted Google’s answer to a long-standing question: what is the “trust” metric? According to Google’s Webspam Team Leader, Matt Cutts, trust is not a single metric but rather a “catch-all term” for several algorithm factors. (more…)

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Google Chrome Overtakes Mozilla FireFox

by Travis LeSaffre | December 5, 2011 | Category: Analytics, Online Media | No Comments »

Google Chrome Overtakes Mozilla FireFoxThis November, Google Chrome overtook Mozilla Firefox as the world’s second most popular web browser. According to the web analytics company known as Statcounter, Chrome was able to acquire 25.69% of the worldwide market which surpasses 25.23%. This is an all-time high for the young web browser which launched in 2008. (more…)

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India Wants Google, Facebook and Others to Censor User Content

by Travis LeSaffre | | Category: Online Media, Social Media | No Comments »

India Wants Google, Facebook and Others to Censor User ContentAccording to The New York Times, the Indian government has requested that several major Internet companies launch a comprehensive pre-screening process to eliminate disparaging user generated content. Executives from the Indian offices of Google, Yahoo, Microsoft and Facebook are meeting with Kapil Sibal, the Minister for Telecommunications and Human Resources Development, to discuss the government’s concerns. It is possible that these major corporations may bend to the will of India by altering their digital strategy so that they can continue to operate in the evolving nation.  (more…)

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