This morning many Windows customers that use Security Essentials software got a surprise: the tool tagged Google Chrome as malware and wiped it from the machines. Geekwire reports that Microsoft was flooded with complaints that it deleted the competitor’s web browser. Microsoft has reassured customers that there was a bug in the program, and that there was no cloak and dagger digital strategy behind the issue. (more…)
Google has decided to roll the dice by loosening its restrictions on gambling advertisements in AdWords. This is a change for the company which previously placed strict regulations on such ads after it received large fines for promoting online gambling ads in 2007. Google is hoping that its more stringent digital strategy can prevent a similar challenge from resurfacing in 2011. (more…)
Google offers a plethora of Pay Per Click campaign management tools which work together to create the company’s paid search component. Two services in particular, AdSense and AdWords, have names that are incorrectly used interchangeably. To help new users better understand the differences, we have created a quick and dirty run down on Google’s most confused products. (more…)
Microsoft’s search engine has launched its own daily deal site, but Bing Deals is not like its competitors. Instead of marketing and selling its own vouchers and services, Bing has partnered with many major providers (including Groupon, Living Social and Target) to create one-stop-shopping for daily deals. Bing’s digital strategy to become a deal aggregator will help them compete with Google Offers. (more…)
Have you ever wanted to highlight exceptional or critical piece of news content? You now can thanks to Google’s announcement of the “Standout” HTML tag. If you use the script in the HTML header of one of your articles, Google News will place a “Featured” label next to your post in its search results. Standout can be used on your own content or to point towards articles on other sites, and since it is coded into the header it is unseen by readers. This system will showcase the hard work of journalists and reporters, and Google has a plan to deal with those attempting to leverage it for black hat SEO services. (more…)
Social bookmarking site Delicious has been reborn with the help of AVOS, a company led by Chad Hurley and Steve Chen, the founders of YouTube. The start-up bought Delicious from Yahoo! in April, and has spent the past months completely reconstructing the popular site. With the minds behind YouTube at the helm, Delicious is posed to emerge as a powerful social media company. (more…)
Facebook’s tendrils are continuing to spread through the internet as the social media company starts to create the “Open Graph” that will allow for massive amounts of connectivity. More than one million websites are able to share information collected from users through Facebook Connect, a popular commenting and sharing plug-in. Not everyone is happy with this massive wave of data sharing and many users are concerned with privacy issues. Brian Kennish believed so strongly that Facebook would be using information negatively that he created Facebook Disconnect, a Google Chrome extension that blocks all third-party site traffic to Facebook’s servers. (more…)
A recent post on Yahoo!’s corporate blog states that the search engine is readying for a fight to regain lost ground. Yahoo’s Director of User Intent and Experiences, Ethan Batraski wrote that the company has “radical new experiences beyond traditional search” in the works. User experience is the corner stone of the new digital strategy that Yahoo! hopes will take back market share from Google. (more…)
If you head to Google today, you will see a doodle celebrating the search giant’s 13th birthday. That’s right; the company is officially a teenager. Google’s digital strategy has seen it through major changes: from being a small start up to holding the largest market share of internet search. The company’s name has even become accepted as a verb by several dictionaries. Initially Google simply offered search, but now the company’s name is synonymous with a huge variety of products, from Google Maps to Android software. Where is the company going next? (more…)
Last week Google+ officially opened its doors to the public, allowing millions more the option of joining the site. That is not the only big news coming out of the company, as according to Ad Age, Google’s Christian Oestlien recently announced that Google+ has begun beta testing brand pages. General Motors and Ford will be the first companies to have sanctioned pages. Previously, the social network banned the practice and deleted any brand profiles as Google believed that it wasn’t ready for this type of page. The change in digital strategy may be to help entice more businesses and users to Google+, which has been struggling to maintain its community. (more…)
