Like many other social media companies, Google+ has a growing international userbase. The company is working towards strengthening this community by offering a new Chrome exclusive extension that will make sharing blind to language barriers. Google Translate for Google+ will help facilitate discussion in over 50 hosted languages by translating posts into a user’s native tongue. (more…)
If your business does not have a digital strategy, you may soon find yourself left in the dust. According to a study released by Forrester Research, online advertising spending will surpass TV by 2016. Forbes covers the report, stating an estimated $77 billion will be spent, totaling 35% of overall ad spending. (more…)
On September 15th, Yahoo! Site Explorer will be shut off as part of the Yahoo! & Microsoft Search Alliance. The deal struck between the two companies mandates that all organic searches appearing on Yahoo! will now be powered by Microsoft’s Bing platform.
The search engine’s transition would have left two separate webmaster tools for one set of results. Yahoo! & Microsoft’s tandem system could have confused those providing SEO services, hence the companies’ decision to axe Site Explorer. But does Bing Webmaster Center provide a satisfactory replacement? (more…)
Google has recently requested help in dealing with scraper sites via a tweet made by Matt Cutts, head of the company’s webspam team. The move is a change in Google’s digital strategy which will attempt to deal with issues surrounding scraper sites ranking higher than where the original content is posted. (more…)
According to a Search Engine Roundtable article, Bing’s Senior Product Manager, Duane Forrester, stated that the search engine uses meta keywords in its ranking algorithm. Even with this announcement, Forrester made it clear that meta keywords alone would not be the key to a successful SEO services campaign. (more…)
Google+ has integrated the +1 button that appears on websites as a sharing function; simultaneously increasing social media optimization while making readers stumble over consistent + signs. The new ability was announced Wednesday on Google’s official blog and it will be rolled out globally within a week. (more…)
Social media has not only drilled itself into our culture, but also into our language. According to Mashable, Merriam-Webster added “tweet” and “social media” to its Collegiate Dictionary. The publisher announced the move Thursday, but is not the first dictionary to add tech terms to its volumes. (more…)
If you’ve ever been involved in pay per click campaign management, you may be aware of the difficulty of contacting Google with customer service problems. Phone contact can be almost impossible, leading to frustration and stress. DeWitt Clinton, a Google employee, posted a “Thought of the Day” which puts the customer service issues that the search giant faces in perspective. (more…)
According to a release from YouTube, the company will no longer allow users to request to reopen a closed account. The service will be retired on September 6th, 2011. Proper social media management has become even more crucial now as once an account is deleted it will become “permanently unavailable.” You read that right, after deletion of an account, not only are the videos deleted but the user name will become unusable as well. (more…)
Google is moving forward with phasing out